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benefits_statement [2014/04/30 12:22] stevengraff |
benefits_statement [2014/07/28 13:40] |
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- | Primacy, top importance | ||
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- | Urgency, time-sensitive | ||
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- | Certainty, high probability target will receive and read | ||
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- | Persistence, history recorded | ||
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- | Efficiency, APs, low cost, reduced time | ||