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benefits_statement
Primacy, top importance
Urgency, time-sensitive
Certainty, high probability target will receive and read
Persistence, history recorded
Efficiency, APs, low cost, reduced time
Quantity, broadcast/narrowcast
Shareability, in CRM db everyone can see
Security, I know only the holder of that cell phone will see my message
benefits_statement.txt · Last modified: 2014/04/30 14:33 by stevengraff
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